Phone:  (503) 866-2697      facebook-logo    Brooklyn-based


An early 90's web graduate, Sandra Ordonez has been a hybrid web-communications professional since 1997. She served as Wikipedia's first "professional" Director of Communications, and has been part of various open source and web communities. In the last three years, she has conducted over 350 interviews with well-known experts on the future of journalism, social media, community management, and more.  View Resume -

Currently, she helps organizations navigate the online universe, build their online "planet, and create kick-ass digital marketing and content strategies. Her passion is content layout and wireframes since she loves to provide users with positive "website adventures." Her work has led her to identify and create Artisan Branding ™, which presents a simple and effective strategy of how to be authentic online as the fastest road to success.  - View Services - 

Sandra has years of experience working online with large international communities. She is a Native New Yorker who speaks Spanish fluently, and is obsessed with cross cultural communications. She graduated from American University with a double degree in public communication and international service.

tecno-activism globeWeb Pioneering

Started in web in 1997 and has been part of many web movements, including web rings lol :) This includes serving as Wikipedia's first Communications Director.

Conducted over 350 expert interviews on the future of journalism, social media, community management, and more.

Has written for well known publications including PBS MediaShift, Mashable, and Online Journalism Review.

Part of various open source / free culture communities including Joomla, Wikimedia NYC, Create or Die, Girls in Tech ....... ie, gets and respects web culture.

 

tecno-activism globeWeb Producer & Editor

One of the first web producers for AOL Time Warner, when sites were based on static HTML and SQL.

Is a Joomla expert and has created websites for various organizations and individuals: New School University, The African American Policy Forum, and Teresa Ghilarducci

Joomla External Communications (Joomla is one of the top three CMS in the world.)


tecno-activism globeDigital Strategist & Content Strategist 

Since 1997, has been providing digital strategy (digital marketing) to diverse organizations.

Specializes in content strategy
(aka content management) and user interface. LOVES navigation and wireframes!!!

Fluent in Search Engine "speak" and training in PR
makes her a strong digital strategist who understands SEO, community management, and blogger outreach. For example:

* Has gotten clients mentioned in websites such as Fast Company and popular, industry website

* In less than 6 months, one client achieved a page rank of 6 and was ranking in Google first page results for targeted keywords.

* Has doubled communities almost instantly by respecting Artistan Branding and web culture.


tecno-activism globePR Specialist & Event Planner

Has solid PR training and has successfully pitched reporters from diverse markets.  

Organized events for various high profile, international events including Wikipedia's annual Wikimania conference and a prestigious award ceremony at US State Department.


tecno-activism globeInternational Citizen 

A native New Yorker who speaks Spanish fluently and is obsessed with bicultural and muliticultural themes.

Trained in cross-cutural comunications and understands how to communicate effectively with large international communities.

Has traveled
to various countries around the world and is a volunteer fanatic.




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Sandy @ an Event Talking about Wikipedia