Housed at New School University, SCEPA is an economic policy research center that focuses the public debate on the role government should play in the economy

Digital Strategist & Website Designer

- Redesign their static HTML site which was built in 2005 and migrate data. www.economicpolicyresearch.org

- Provide functionalities and tools to increase collaboration among academics from other schools, governemnt entities, and mainstream press.

- Setup a foundational SEO content plan

- Providing artisan branding, social media, and digital strategy consultation.

1/5 

   

Results:

• In less than two months, the website beganing ranking in Google first page organic search result for targeted keywords, such as economic policy research http://economicpolicyresearch.org
• Site traffic increased dramatically, with visitors staing longers thanks to the new GUI.
• Almost immediately after lauch, the website began to increase its outside "linkage" dramatically. This was easy to track, since the website had moved to a new URL.
• Press coverage was also enhanced, with the Center's  Associate Director claiming that inquiries from reporters began shortly after launch as well.

Testimonal

"Sandy is a web visionary. We hired her to re-create a static website from the 90s, but she did more than that. First, she listened to our programmatic and organizational needs. Second, she didn't just give us what we thought we needed, but helped us look over the horizon at how technology and collaboration could help us build the organization's future. She built in the flexibility to allow for growth over time. She provided multi-level training to staff. And she built the website with the communication and marketing functionality to help us grow our online presence and create an online community. In a matter of months, we were coming up on the first page of Google for our keywords. A very real success! We are proud of the organization's new website and very excited about Sandy's work. Top qualities: Great Results, Expert, Creative" May 12, 2011

- Bridget Fisher, Associate Director, SCEPA

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