* Make sure you check out Sandy's workshops and trainings
Digital Strategy & Public Relations
I've been a hybrid web-communications professional since 1997 and have a great track record. Let me help you create a "rockin" strategy that incorporates both online and offline elements to reach your fundraising, marketing, and communication goals. Additionally, let me train you on how to become an effective digital strategist.
Website Design & Artisan Branding
(Including E-Commerce, user database, newsletter functionality)
Having a nice looking website means nothing if no one visits it or if it doesn't help you achieve your goals. Today's website designers need to understand how design relates to intrinsic areas such as SEO, public relations, community management, and much more. Besides providing you with a CMS that will help you keep up with cutting-edge technology, I will also ensure your website respects Artisan Branding(TM) - s simple and effective strategy of how to be authentic online as the fastest road to success.
Community Management Consultation
Managing one of the largest communities online (Wikipedia),I gained a solid foundation in community management best practices. Today, I manage an online research center, where I interview community managers from around the globe. I can help you start a community, manage an existing one, or address any CM challenges you are currently facing.
Planning and Consultation
Training and Workshops
Search Engine Optimization (SEO)
Search Engine Optimization is an art not just a task. It improves the visibillity of your website by improving your "rank" in organic search engine results. SEO involves not only a technical part but also a "content" part.
Training on "How to Write for SEO"
Kewyord and Competition Analysis
I'm the yoda of helping companies transition over to the new media landscape by helping them become more collaborative, particularly their marketing and communication departments. In order to achieve this, it is important to respect an organization's culture and ethos, while providing the staff with the tools and cultural support they need to embrace the new changes. My customized approach will:
Identify the right tools and technology and customizing them for your team
Identifying obstacles and providing practical solutions
Help your staff become comfortable with the cultural change.
Multicultural and Hyperlocal Marketing
The internet has changed the market from "mass media" to "hyperlocal." At the same time, US demographics are changing, making "bicultural" and "multicultural" intrinsic keywords. My cross-cultural communications training, bicultural background, and experience marketing to diverse communities, makes me a perfect addition to any project seeking to succeed in the new marketplace.
Workshops & Trainings
I offer a variety of workshops and trainings on community management, SEO, and collaboration.