Most people have a hard time understanding how to present themselves online. This is not surprising given that many spend much of their time operating in the real world. Individuals may text, Facebook, or blog, but this does not translate to having an understanding of virtual worlds and identities. In fact, there is a strong cultural divide between "real life" social butterflies and webby/techie people - groups that, at times, have a tough time communicating with each other.

Take an informal survey. Do the techie/webby people in your life tend to be more direct and logical than most people you know? Your answer will probably be yes. This is because, a large percentage of those technologically savvy individuals are science/math people. They like facts, and spend many hours solving problems that usually have solutions. 

 What does this mean for you and your online presence? Actually, lots. How you are seen online is filtered through tenants of this web culture. Here are some tips to improve your web or PR presence online: