* Make sure you check out Sandy's services
The Collaborative Workshop
Knowing how to effectively collaborate in real life has become an important trait for anyone trying to succeed online. This workshop, geared for communications, marketing, and advertising professionals, will teach:
* Key characteristics of good collaborative environments
* Strategies you can use to come up with customized processes that will "stick"
Additionally, through various exercises, participants will discover what obstacles may be preventing them and their organizations from becoming better collaborators, and be introduced to a handful of collaborative tools.
How to Write for SEO
Today's writers must know how to balance good writing with SEO. This is because a well optimized page helps you attract visitors and clients. This workshop will help you:
* Gain an understanding of SEO best practices
* Learn how to effectively talk to both people and search engines
* Plan content that respects both your editorial and SEO goals.
Participants will have the opportunity to take part in various exercises as well.
Community Management
A community manager wears many hats and many times serves as a catalyst for change in an organization. In this workshop participants will learn:
* An understanding of Community Management best practices to ensure a healthy, vibrant community.
* Strategies to help tackle a community manager's hardest challenges such as trolls and bullies.
* Advice on how to best push for change in your organization, as well tools and advice your organization can use.
This workshop is based on insight obtained from 300 expert interviews on community management, new media, and digital strategy.
